Interpretation: How do illustrators amplify the ‘meaning’ within a message?

I have chosen to compare two pieces on the famous story of Cinderella, one being the 1950’s Disney film and the other is a GHD advert 2010. The Disney film has been made specifically for children and so has a very light hearted approach to the original fairy tale, it has also been made in a certain way which is very distinctive of the 50s where colour had only really just started being used widely, it is also post war and so it has been made light hearted in that respect also.

In comparison the new advert in time for Christmas 2010 for GHD shows a new interpretation of Cinderella, it shows her changing her iconic glass slippers for biker boots as she is running away with a ‘man dressed in leather’, this is a very modern take on the romantic story and has given it a darker edge to it, which gets rid of any interpretations people had had after seeing the 1950’s film as a child. This

advert is being directed towards teens and younger woman as it is

trying to appeal to the ‘rebellion’ stage of each teenager’s life.

These are only two examples on the extremely different variations on the classic fairytale that is recognised worldwide by so many people.

Delivery: what are the platforms that illustrators use to affect the communication?

I have chosen to look at window displays and how effective they are. In particular I am focusing on a Harrods window display that was promoting The Wizard of Oz 70^th anniversary; it had been made into almost a piece of theatre or art. As you can see a large replica of the wicked witch’s feet were made and placed out of the building as if the building had squashed her, much like the film. This was absolutely huge and so was a spectacle itself; however the theme had been carried right through the entire window displays even to the extent that the building had been lined with green lights. This kind of window display automatically catches absolutely anyone’s eye as it is so over the top and the effort that had been put into it is stunning.

Incorporating things such as toys and the shops fashion, even gadgets helps this to draw a large number of people in from various ages and interests. High earning retail shops are always able to create exquisite window displays such as Liberty’s and Selfridges as so much money and skill gets put into the putting together of the displays, this helps to appeal to the upper classes.

This shows how knowledge of your target audience and an idea can really develop into something amazing.